Professional hair care brand RUSK has returned to Nolcha Fashion Week in New York City for the third season, as the show’s official presenting sponsor.

Now in its seventh year of showcasing independent designers, Nolcha Fashion Week takes place at the Chelsea Piers September 10th-12th. Over 180 designers are participating, with shows featuring their Spring/Summer 2014 collections.

RUSK Artistic Director Gerard Caruso leads the team in creating cutting edge, one-of-a-kind runway looks in collaboration with the designers, using the brand’s high performance styling products and tools.

“We’re so happy to continue this partnership with RUSK,” says Arthur Mandel of Nolcha Fashion Week. “Nolcha is dedicated to celebrating genuine passion and talent, and the RUSK Creative Team perfectly embodies our philosophy. This year’s show will certainly be a spectacular celebration of individuality and unparalleled talent.”

Heather Simmons, vice president of RUSK, added:

“As the leading event for independent designers, Nolcha is the perfect complement to RUSK’s unique, breakthrough approach to hair. We couldn’t be more excited to return to Chelsea Piers and take part in this inspired collaboration that empowers both fashion designers and hairstylists to push the boundaries of creative expression.”

Photo: Nolcha Fashion Week’s Facebook page.